Jewelry, Eyewear and Watch Design Poseidon Jewellery by Samira Mazloom The Jewellery I design expresses my feelings. It represents me as an artist,designer and also as a person. The trigger to create Poseidon was set in the darkest hours of my life when I felt frightened,vulnerable and in need of protection. Primarily I designed this collection to be used in self defense. Even though that notion has faded throughout this project,it still does exist. Poseidon (the god of the sea and "Earth-Shaker,"of earthquakes in Greek mythology) is my first official collection and is aimed at strong women,meant to give the wearer the feeling of power and confidence.